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Squid Thoughts

Why can't advertising wine be fun? That’s the question FitVine asked itself when looking to take on 2020. The wine category has largely stuck to the same marketing playbook: use sweeping shots of vineyards, white men looking longingly into wine glasses, and rich/sultry voices narrating stories of heritage, legacy and Wine Spectator points. FitVine is

Advertising and marketing agencies largely say the same thing. Some variation of “we’re a full-service, integrated agency that builds relationships by leveraging the power to solve blah blah blah.” Big, small, traditional, and digital, some variation of that phrase will make its way onto your desk. Now you’re in charge of finding an agency

sun country airlines sun country airlines differentiating an airline in a time of need Continued airline struggles According to the Federal Aviation Administration the number of pilots in the U.S. has decreased by 30%. With newer regulations forcing commercial pilots to retire at 65 along with some massive peaks and valleys for the industry over the last 15 years,