Marketing Wine to Millennials | Resusitating the Wine Industry
RESUSITATING THE WINE INDUSTRY BY TARGETED AUDIENCE SEGMENTATION Since the beginning of time, the wine industry has marketed their products based on the old-world – aristocratic châteaux, vistas of vines, caves of barrels, and swirling crystal glasses. Often intimidating a broader audience of new wine drinkers. Breaking that tradition and responding to the new health-conscious drinker
2021 Reflections
I have managed depression and anxiety my whole life. And these last two years have certainly tested my resolve.(I don’t do long rants or post frequently but bear with me, I promise I have a point)I’m a big proponent of self-reflection. I think it’s important to be critical and real with oneself in order
Live Your Fit – FitVine National Campaign
Why can't advertising wine be fun? That’s the question FitVine asked itself when looking to take on 2020. The wine category has largely stuck to the same marketing playbook: use sweeping shots of vineyards, white men looking longingly into wine glasses, and rich/sultry voices narrating stories of heritage, legacy and Wine Spectator points. FitVine is
Agency Squid celebrates the 5-year mark by wrapping our tentacles around a rebrand.
As Agency Squid sees it, quarantine was the perfect (and forced) excuse to pause and take time for self-reflection. After getting over the 5-year hump, Agency Squid was ready for a fresh new take on the who they are by designing for the sake of designing. Founded by a father-son duo, they too are somewhat