Why can't advertising wine be fun? That’s the question FitVine asked itself when looking to take on 2020. The wine category has largely stuck to the same marketing playbook: use sweeping shots of vineyards, white men looking longingly into wine glasses, and rich/sultry voices narrating stories of heritage, legacy and Wine Spectator points. FitVine is

As Agency Squid sees it, quarantine was the perfect (and forced) excuse to pause and take time for self-reflection. After getting over the 5-year hump, Agency Squid was ready for a fresh new take on the who they are by designing for the sake of designing. Founded by a father-son duo, they too are somewhat

Advertising and marketing agencies largely say the same thing. Some variation of “we’re a full-service, integrated agency that builds relationships by leveraging the power to solve blah blah blah.” Big, small, traditional, and digital, some variation of that phrase will make its way onto your desk. Now you’re in charge of finding an agency

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