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CATEGORIES
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Harken Chardonnay | Brand Refresh and Campaign Development
Category Case Studies
June 03, 2024 / Miles Marmo
O’Neill Vintners & Distillers, one of the fastest-growing wineries in California with a reputation of being top premium wine and spirits producers in the industry, was looking to build on the existing brand expression of their flagship Chardonnay, Harken. While...
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Are we fighting? Creating unity between marketers and agencies
Category Agency Life
April 08, 2024 / Miles Marmo
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Deer Creek Lodge | Rebrand and Website Redesign
Category Latest Work
March 12, 2024 / Miles Marmo
Deer Creek Lodge is a lodge in Sebree, Kentucky that has received honors and accolades from being recognized as an outstanding hunting experience within a well-groomed property and luxurious accommodations. The owners wanted to evolve the weak existing brand into...
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Standing Out Among 60,000 SKUs | Building Consumer Goods Brands in Today’s Market
Category Expertise
February 21, 2024 / Miles Marmo
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Agency Squid Rebrands (again)
Category Agency Life
January 17, 2024 / Miles Marmo
There are many reasons to rebrand an organization. Maybe you’re going after a new audience. Or the business has changed in a significant way? Possibly the internal and external perception of your brand isn’t aligned. Perhaps you think your brand...
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Mighty Pop | Functional Soda Brand Launch
Category Latest Work
January 16, 2024 / Miles Marmo
Beliv Brands, Latin America’s largest consumer goods company, wanted to make a big impact in the US market. Their entry started with the acquisition of brands: Oca All Natural Energy Drink and Big Easy Kombucha. These were moderately successful but...
Do we choose to be vulnerable? Emotional attachment and mental wellbeing in the advertising and marketing world.
Category Agency Life
January 05, 2024 / Miles Marmo
This has turned into a yearly tradition for me as I look back on the mental gymnastics our team endured over the year. I’ve written about resigning clients and my personal journey with managing my mental health. Fortunately, I to...
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Lemonati | Lemoh Hard Seltzer and RTD brand development
Category Case Studies
December 16, 2023 / Miles Marmo
The largest flavor house in the U.S. was looking to develop a beverage alcohol division of their business to put their work to the true test. Specializing in developing and manufacturing citrus flavors, organic flavors, beverage flavors, essential citrus oils,...
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Helping Businesses Increase their Bottom Line by Engaging Employees
Category Expertise
December 16, 2023 / Miles Marmo
How internal brand campaigns increase employee engagement, retention and recruitment to impact the bottom line.
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American Gem Trade Association Agency of Record Support
Category Case Studies
December 16, 2023 / Miles Marmo
AGTA was founded in 1981 to create a trade organization and trade show to support colored gemstone wholesalers. Over the years, the organization had expanded services and membership to include a broader audience without revising the mission and vision or...
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Fueling the Wellness Revolution: The Rise of Functional Beverages
Category Expertise
December 16, 2023 / Miles Marmo
The quest for better health and wellness has become paramount for individuals who have shaped the better-for-you industry.
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The Power of Understanding: Using Consumer Behavior and Psychographics to Forge Brand Affinity
Category Expertise
December 16, 2023 / Miles Marmo
We don’t really care about demographics. Sure, they impact the way paid media targets an audience, but what really impacts the decision-making process is behavioral traits. At least that’s our take.
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CANarchy | Oskar Blues Brewery creates Spirits by Oskar Blues
Category Case Studies
December 16, 2023 / Miles Marmo
Oskar Blues is one of the nation’s largest craft brewers and leads the “in a can” movement with best-selling products like Dale’s Pale Ale. While the craft beer segment continues to experience steady growth, Oskar Blues had identified spirits as...
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Great Waters Financial Brand Refresh and Campaign
Category Case Studies
December 16, 2023 / Miles Marmo
When the Great Waters Financial Digital Operations Manager reached out to us to inquire about building out a new branding strategy, website design, and marketing campaign strategy, we had no idea they would be disrupting the retirement services financial institution.
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Financial Services Marketing | Getting Attention in a Me Too market
Category Expertise
December 16, 2023 / Miles Marmo
Although retail banking helps consumers build wealth for the long term and provides credit for major purchases and projects, new technology is driving substantial change in the way people interact with the industry. Brick and mortar banking has had to...
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RUBIO'S COASTAL GRILL Brand Refresh and Creative Work
Category Case Studies
December 16, 2023 / Miles Marmo
The Rubio’s Coastal Grill chain was unable to pivot during the pandemic throwing them into bankruptcy. They were bought by a venture capital firm who contacted us to help them pivot the fast-casual food company and get a return on...
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RENESOLA POWER Brand Campaign
Category Case Studies
December 16, 2023 / Miles Marmo
ReneSola is an international company specializing in providing solar energy to businesses and organizations. ReneSola MN, the Minnesota branch, focuses on working with government programs and municipal utilities to incentivize companies through subscription services to invest in green-energy, community solar...
Adult Beverage Marketing | Building the country's best beverage brands
Category Expertise
December 16, 2023 / Miles Marmo
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Marketing Indoor House Plants | Mental Health, Style, and Finding the right plant
Category Expertise
December 16, 2023 / Miles Marmo
When Costa Farms came to us with the idea to take their B2B business to consumers we knew there was a need to understand where the category growth was coming from. Indoor house plants are a staple in the home...
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Sliq Spirited Ice Brand Development and Launch
Category Case Studies
December 16, 2023 / Miles Marmo
Jel Sert is the nation’s largest producer of frozen novelties with brands like Otter Pops and Flavor-Ice. This family business was built on bringing innovative desserts to the masses, and with that expertise they wanted to expand into a new...
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Building the Better For You Adult Beverage Category
Category Expertise
December 16, 2023 / Miles Marmo
The concept of better for you adult beverages didn’t really exist in 2016. Brands like Michelob Ultra targeted a small segment of the population by attracting the crossfitters and marathon runners, but the industry largely ignored the shift in consumer...
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LUCE LINE BREWING COMPANY Brand Development and Launch
Category Case Studies
December 16, 2023 / Miles Marmo
Luce Line Brewery is a new brand bringing craft beer and craft hard seltzer to the northern suburbs of Minneapolis. As a new entity located in a transitioning community on one of the busiest bike trails in Minnesota, the brand...
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Marketing Wine to Millennials
Category Expertise
December 16, 2023 / Miles Marmo
Since the beginning of time, the wine industry has marketed their products based on the old-world – aristocratic châteaux, vistas of vines, caves of barrels, and swirling crystal glasses. Often intimidating a broader audience of new wine drinkers. Breaking that tradition...
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The Great Resignation | Resigning Clients
Category Agency Life
December 16, 2023 / Miles Marmo
Company culture spans well beyond snacks and beer on tap. For us in the creative field the culture can really be defined by the work we do, and who we work with. To us it takes a lot of courage...
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LIVE YOUR FIT | FitVine Wine's First National Campaign
Category Latest Work
December 16, 2023 / Miles Marmo
The wine category has largely stuck to the same marketing playbook: use sweeping shots of vineyards, white men looking longingly into wine glasses, and rich/sultry voices narrating stories of heritage, legacy and Wine Spectator points. FitVine is different. FitVine wanted...
2021 Reflections | applying values to work culture
Category Agency Life
December 16, 2023 / Miles Marmo
This post is a look back at 2021. It's about what we learned, what we could've done better, where we came from, and what we can do going forward. Please enjoy.
Defining a Category | White Claw Hard Seltzer brand Launch
Category Case Studies
December 16, 2023 / Miles Marmo
Innovating new products in the alcohol category has helped prop up “big beer” industry the last few years. Mike’s Hard Lemonade plays in that arena and continues to be the scrappy underdog by providing consumers a better tasting product and...
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CLARITY HARD SPARKLING WATER Brand refresh
Category Case Studies
December 16, 2023 / Miles Marmo
Eel River Brewing is the country’s first 100% certified organic brewery and regionally has had great success in northern California and southern Oregon. They observed that not everyone who visited their “on-premises” operations was looking for a microbrew. The large consumer...
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