Agency Squid Services
There are street smarts and there are sea smarts. Like the Giant Squid, with eyes the size of basketballs, we like to think we “see” a little more clearly, maneuver more nimbly, and go beneath the surface to understand your goals, needs, and brand.
Simply put we create a safe environment to challenge the status quo.
The only way we know how to do this is with a nonjudgmental atmosphere where we explore possibilities from all angles. We pursue positive results for our clients with an aggressive but tempered resolve.
As a hybrid of business consultancy and creative agency, we work through each step to make sure planning and strategies are executed just right. It’s why our clients hire us, because we make their lives easier.
Our baby-boomer sensibilities live alongside millennial insights. It has been a fortuitous blend of cross-generational experiences. Viewed through that prism, we’ve learned that invention isn’t just the province of writers and designers; it is a collaboration of determined thinkers and doers.
Our approach is circular.
We begin with a deep dive, defining goals and objectives through an exhaustive evaluation of each business and the market opportunities. We explore every discipline: research, competitive analysis, collaborative brainstorming, strategic blueprinting, and critical metrics that will help us measure and evaluate market impact and brand evolution.
After a defined period of time, we gather and analyze results, fine-tune the strategy, and execute again.
What we wrap our tentacles around.
Consulting through communication.
Knowledge is power, which is why our functional expertise in traditional and digital communication push brands in the right direction. There’s nothing passive about our approach to business or the market. We find answers to questions you may have never considered. Sometimes in the blink of an eye. Sometimes after a lengthy examination. Always with conviction. We’re business intelligence, industry discipline, nimble inventiveness, and a drive to propel our partners forward.
And we succeed.
Purpose-driven brand development.
We not only help advance established brands, we work to incubate, validate, design, and launch new products and services, bringing them to life. We draw insights from data, research, but most importantly dialogues with our clients that aid our brand work. It’s a mixture of business savvy and creative vision.
Quite simply our branding expertise is no longer called creativity, it’s called problem solving. It’s about how much curiosity you create, and how to effectively move the needle.
The integration of old school and new school.
Like our namesake, our arms work independently and we move deftly, propelling brands and businesses forward. We have a traditional heart and a digital brain that lead our decisions to create brand extensions built specific to the channels they live on. We understand people learn, consumer, create, and live differently within a ever-changing ecosystem. Where communication between brands and audiences is increasingly complex, we help brands sink or swim by identifying the right channels, audiences, and content to achieve those goals.