Through our research, we found all solar energy companies used the same language and visuals to communicate their offerings. To break through the clutter, it was obvious that we needed to take a different approach to language and visuals to capture the attention of C-level executives. We made the sun an employee of every business/organization and used that image to capture attention and educate on the advantages of community solar. We adapted the illustration, depending on the target industry, by using appropriate industry-specific iconic imagery to engage the target viewer in understanding the ReneSola value proposition.
Brand and Creative: Brand messaging was evolved to target businesses and organizations in an engaging way.
Website: We designed and built mobile first; the site is meant to educate the audience on community solar, why ReneSola, and have an interactive touchpoint at every question.
Digital Ads: Ad were designed to target leadership responsible for budgeting to educate on the savings ReneSola provides.
Newspaper Ads: Within the geographic target market, newspaper ads were created to support industry targeted direct mail and digital ads.
Direct Mail: Custom direct mail pieces went out to specific industries ReneSola was trying to reach, making the messaging and situations more impactful.