We worked with the executive and leadership teams of each business unit to deeply understand its business and how clients – brands and retailers – were served. We also researched the competitive space to understand what Powerplay Retail needed to do to compete and what its core differentiators were. We aligned each business unit by identifying their efficiencies and how they could work collaboratively as well as independently; now they work across business units to better solve problems for their clients. A complete rebrand to align the businesses followed the implementation of the collaborative strategy.
Brand Messaging and Values: We articulated a comprehensive brand document that helped the Powerplay Retail teams understand what each business unit was responsible for and how each was connected. The messaging and positioning drove all touchpoints from website redesign to presentations internally and externally.
Identity Development: We developed a new brand system and identity to represent Powerplay Retail and recent growth/acquisitions. The mark was meant to show strength, with a nod to where things started twenty years ago.
Website Design and Development: We consolidated four websites into one based on the new brand standards and communication hierarchy established.
Sales Tools: We created new presentation templates and landing pages dedicated to helping Powerplay Retail sell brands and retailers on its newly defined flexible service offerings.
Public Relations: Once ready, we managed the press release and media outreach for Powerplay Retail’s announcement of its new acquisition and structure.