Working alongside the executive team at Majestic Steel, Agency Squid evolved the existing brand to make capitalize on its messaging and visuals to tell the true innovation story what makes the brand different to the steel community. We shifted visuals and messaging away from predictable placements and focused on application of those materials to help buyers envision product innovation in their specific industries and their individual needs.
Developing a new brand platform, we focused on messaging and visuals in a new website experience where sales and marketing could collaborate in promoting the offerings Majestic Steel USA.
Website: We restructured the navigation, evolved the page content, and made it easy for a buyer to submit an inquiry or purchase online during any part of the procurement process. The marketing team also can create individualized landing pages for lead generation campaigns to help attract unfamiliar buyers with Majestic Steel’s offerings.