Muse Bespoke Linens Case Study

Muse Bespoke Case Study Summary

An opportunity was presented to the Agency Squid team to ideate and become an entrepreneurial partner in a business that fills a void in the luxury linen marketplace – custom, made-to-order bed and bath linens for the interior design and architectural industries.

Key Issues

After concepting the business plan and designing the product, the rst issue was finding an old-world atelier to construct the product.The next was to market the product to the focus industries.


The manufacturing issue was solved by attending international textile shows to partner with a manufacturer that understood Bespoke and could deliver the quality necessary to meet industry demands.A complete catalog of designs was created and samples were manufactured.A rep network was established in the major markets and each rep was equipped with samples and marketing materials. Key tradeshows were also targeted to expose the product to the marketplace.A digital strategy implementing Instagram and Pinterest supported marketing efforts by presenting current projects and designs.


After a successful launch, the business has consistently grown between 12% and 15% yearly allowing capital to be invested in new product development such as room scents and candles.

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