2021 Reflections
I have managed depression and anxiety my whole life. And these last two years have certainly tested my resolve.(I don’t do long rants or post frequently but bear with me, I promise I have a point)I’m a big proponent of
Live Your Fit – FitVine National Campaign
Why can't advertising wine be fun? That’s the question FitVine asked itself when looking to take on 2020. The wine category has largely stuck to the same marketing playbook: use sweeping shots of vineyards, white men looking longingly into wine glasses,
Agency Squid celebrates the 5-year mark by wrapping our tentacles around a rebrand.
As Agency Squid sees it, quarantine was the perfect (and forced) excuse to pause and take time for self-reflection. After getting over the 5-year hump, Agency Squid was ready for a fresh new take on the who they are by
were the orange
Advertising and marketing agencies largely say the same thing. Some variation of “we’re a full-service, integrated agency that builds relationships by leveraging the power to solve blah blah blah.” Big, small, traditional, and digital, some variation of that phrase will
Defining a category | White claw hard seltzer
white claw hard seltzer brand launch white claw hard seltzer brand launch Bringing true innovation to the beer category Launching White Claw Hard Seltzer Innovating new products in the alcohol category has helped prop up “big beer” industry the last