Agency Squid wins 5 awards at The Show for our 2017 brand launch campaign of Spirits by Oskar Blues.
Oskar Blues is one of the nation’s largest craft brewers with popular products like Dale’s Pale Ale. We launched their new spirits brand, Spirits by Oskar Blues or S.O.B. for short in the summer of 2017.
Our requirements were simple; reach new consumers looking for something different but maintain the equity Oskar Blues had established in their parent brand. In short, we were given 3 things to adhere to:
1. Keep it simple.
2. Make it funny.
3. It truly needs to feel authentic.
The first two are easy, but actually creating an authentic spot is something most brands strive for. So we enlisted several Oskar Blues employees and forced him to read a script so packed with marketing jargon and buzzwords it would be uncomfortable. In anticipation of their awkwardness we used their reactions as the truest form of S.O.B.’s brand expression.
Check out the award-winning work that launched the S.O.B. brand from the ground up:
Silver Medal – Best Consumer Website:
Silver Medal – Social Media Execution – Single Spot:
Bronze Medals – Social Media Campaign/Internet Commercials: